The new-age Digital Marketing strategies are being adopted by plenty of businesses today. Online marketing has enabled reaching a wider audience since the use of the Internet has taken a rise. SEO is one of the effective Digital Marketing strategies being used widely. It uses efficient websites and diverse on-page/off-page techniques to market a business. With Manipal ProLearnís course on Search Engine Optimization, you will develop skills in using open-source content management systems and aligning to the tech stack required for SEO. You will build prowess in applying the right SEO strategy and apply various techniques to evolve SEO algorithms. You will also learn how to evaluate digital marketing strategies and identity the right measures to set marketing objectives. The course helps you enhance your skills in Digital Marketing and paves way for a brilliant career in the same.